Our Story

Developed in 2017 with the founders’ combined knowledge, gained over decades in the delivery of some of the world’s favourite digital promotions. Promotigo aims to be the modular promotions workflow platform of choice, simplifying the process of launching and managing digital campaigns. The templated approach blends predefined processes with the ability to customise the experience to suit the brands audience.

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The Senior Team

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Nick Deyong


Entrepreneur and investor with more than 25 years’ experience within the promotional marketing industry and graduate of the Owner/President Management Program at Harvard Business School. Nick is also CEO of The NDL Group.

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Helen Millichamp

Managing Director

Helen joined us in 2018 with over 20 years’ experience in IT development, Enterprise Marketing solutions & digital strategy including leading digital transformation at Whitbread.

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Steve Irons


Co-founder Steve has over 25 years experience in digital marketing & technology. His specialisation in data-driven marketing has allowed him to support brands to create engaging customer promotions around the world. Steve is also MD of Code String.

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Deb Hennessy

Chief Growth Officer

Over 20 years experience agency side in promotional marketing, primarily at Haygarth where she sat on the Group board. She has worked for some of the world’s biggest brands including Coca-Cola, Walt Disney & Tropicana. Latterly, she has been working in Martech.


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